Thursday, 20 December 2007

Merry Christmas & Best Wishes for 2008

Well, it's the end of another working year & this one seems to have flown by!

From all of us here at Gemini we'd like to say a big THANK YOU to everyone who has read our blog & for all the great feedback we have received. We hope you have enjoyed reading it, and continue to throughout 2008...

All that remains is to say have a lovely Christmas & we wish you all the best for 2008

See you then!!

Dianne, Helen, Emma & Ruth

Tuesday, 11 December 2007

Carbon Christmas

Apparently, a carbon footprint equivalent to 6,000 car journeys around the world will be produced by the UK tucking into Christmas dinner.

Researchers have calculated the production, processing and transportation costs of the festive ingredients. It's claimed the UK's love of the traditional turkey dinner will generate 51,000 tonnes of carbon dioxide.

Really? Do we need to know this? I'm already recycling all my rubbish, using public transport and switching off every light and standby button in my house. Please let me enjoy my Christmas dinner!!!

Helen

Friday, 7 December 2007

‘Office girl flu’: I don’t think so!

I was surprised to read that according to a new survey man flu is out and ‘office girl flu’ is in.

Apparently two thirds of men will not let a cold keep them off work compared with only half of women.

Bizarre excuses for absence include: ‘Watford got relegated and I couldn’t face work.’ Others that reached the top 10 were: ‘My cat is depressed’, ‘My hamster died’, ‘A bird pooed on my head’, ‘I’m having a bad hair day’, ‘My dog caught fire’, ‘I have to go to the first day of the Next sale’, ‘I can’t my find false teeth’, ‘My brain hurts’ and ‘I was cooking my breakfast in the microwave and it exploded’.

What’s even more shocking is that the guiltiest culprits were found to be women aged 24 to 28 working in travel, hospitality and PR, with Brighton and Nottingham as the wimpiest cities!

Now falling perfectly into the category of this apparent new ‘master skiver’, I whole heartedly disagree with these generalisations. I have never, and I’m sure I can speak for the other girls in the office here, rung in work to say sorry I can’t come into today I can’t find my false teeth, they exploded in the microwave at the Next sale!!

Emma

Wednesday, 5 December 2007

Let there be lights

Christmas is almost upon us – but you wouldn’t know it if you drove up Maid Marian Way, where the Gemini PR offices are located.

Back in the summer the road was praised by The Commission for Architect and the Built Environment as a leading example of how to transform “a soulless highway into a lively city street.” And yet the City Council has not put up one single Christmas decoration along the road.

Surely a main arterial route in the city that reportedly has 33,000 vehicles driving up it each day, let alone the large numbers of pedestrians that walk along it, merits some festive treatment.

Dianne

Friday, 30 November 2007

Holidays are coming, holidays are coming…

Starbucks are using their distinctive red takeaway cups, the shops and streets of Nottingham are not only adorned with pretty twinkly lights but are getting busier by the day, and just to confirm that we are indeed approaching Christmas, Coca Cola have just started airing their infamous Christmas adverts – yes, the holidays are coming!

Yet again, it’s that time of year where us girls in the office have the same old discussion, “I can’t believe it’s nearly Christmas…”, “I meant to start my shopping early this year…” & “where has the year gone?” are phrases which have been thrown around more than a few times in the last few days.

This year, Christmas really has seemed to have crept up on us (and thank goodness there were no Christmas light ‘switch on’ in September!). Despite being disappointed that those coffee connoisseurs have taken my personal favourite - the mint hot choc – off the menu this year, (why, Mr Starbuck, would you do that to me??), we’re getting very excited here at Gemini (as we munch our first mince pies of the season)… roll on the carols and Christmas spirit!

Ruth

Thursday, 22 November 2007

Football in the firing line

As I write this, Steve McLaren is collecting his P45, but I don't really blame him for the mess that was last night's Croatia match. He came in having to deal with Sven's mess and sort the team out, a team of players / overpaid show ponies who play without drive or passion. There's only so much he could do short of putting his boots on and having a shot himself. Honestly, should he have been hired at all?

Now that the unthinkable has happened and England have the summer off, perhaps people will start to realise that the team aren't all they're made out to be. We've been spared the false hope that the press instill in us all before a major tournament 'it's England's year', 'it's our best chance ever'. Only for everyone to be disappointed when we don't get past the semis. They're really not that good, no matter what the papers say!

I have to admit that I'm one of those football fans shunned by die-hard England supporters, I care more about my club (Liverpool) and always will. Although I watch England, I'll never really be that bothered about how they do when it comes down to it.

And this is the problem, many people are loosing faith in England, because the players look like they are. The public's passion for the team needs to be revived but, before that, the quality of English players should be addressed. How is the team supposed to grow when young English players can hardly get a game because the clubs are too busy signing up foreign players?

Don't get me wrong, I'm aware that Liverpool is just as guilty and I wouldn't want to give up Kuyt or Alonso for anything, but I do agree that a cap on foreign players should be gradually introduced. Give English players a chance to improve their skills and give England managers the choice of a large, quailty squad, who can perform when it matters.

When it comes to the public, reducing ticket prices and getting families back to the matches would be a start. The sport is becoming elitist and when someone forks out their hard earned cash on an England ticket, they want results. The players are being paid enough to provide it!

In the meantime, my solution to the problem? Bring back the man we love to hate - Mourinho!!

Helen

Monday, 19 November 2007

Celebrities ‘glamourise’ drugs

It was reported in today’s Metro that the UN’s drug chief has criticised Amy Winehouse and Kate Moss for glamorising cocaine use and that it was fuelling problems in Africa.

The articles said that the Rehab singer, 24, and supermodel Moss, 33, had been singled out by Antonio Maria Costa as he warned that drug use in Britain directly contributed to the 'complete collapse' of some West African countries where drug cartels corrupt vulnerable governments. He said: 'Look at Kate Moss, who still receives lucrative contracts after she was photographed sniffing.

I completely agree with Mr Costa, I think it is terrible that Kate Moss has been awarded £1m plus contracts by Rimmel and Topshop - I for one haven’t bought any products by these companies since then. If it was single mother of one, say A.N. Other from Nottingham, who had been photographed taking drugs, no doubt she would be in danger of having her children taken away, but Kate Moss continues to reign supreme in the fashion world. I hope that more people jump on this bandwagon and make these ‘celebrities’ think about their actions, and realise that just because they are on the front of magazines – they aren’t untouchable.

Ruth

Tuesday, 13 November 2007

Alcohol tax

BBC Online today

'Taxes on alcohol should be increased and advertising restrictions should be tightened, according to a new group of 24 leading health organisations. The Health Alcohol Alliance says 13 children are admitted to hospital every day as a result of Britain's growing alcohol misuse.'

Forgive me, but shouldn't the root of the problem be addressed, rather than just lumping more tax on us? Why are these children drinking? Where are their parents??

I managed to get through my childhood without the need to drink and go to hospital so now I'm older, I work hard and I drink responsibly at weekends, should I have to pay more?

Increasing tax is a terrible idea as, once again, the people who don't cause the problem will end up paying.

Helen

Sunday, 11 November 2007

Remembrance Sunday

As I write this, it's 11 o'clock on the 11th day of the 11th month...and I'm watching the parades from London.

I always feel rather overwhelmed with patriotism as the veterans march past the cenotaph, shoulders still held high with pride - for some it's been 90 years since they fought and risked their lives. I have always been in awe of these ex-soldiers, my father is a historian, my Grandfather came to Britain from Poland to fight with the Allies during World War II, and my Great Grandfather fought in the First World War, so it's little wonder with these family connections that I have always had a fascination for war history. Sadly, I can't help but wonder that as the years go by we will forget the what they fought for.

I found it hard to buy a poppy this year, maybe because there was a spate of thefts in Nottingham and many appeal collection boxes went missing, or maybe because the great wars are fading into the background. With the increase in tabloid news and the obssession with celebrities, there is little reminder of remembrance day until it is upon us.

If its not too late I will try to buy a poppy today or at least drop a donation in a box that is still in tact to acknowledge the bravery and sacrifice of these surviving veterans, and the hundred of thousands of those who lost their lives in the last century, and of course, not forgetting those who are currently putting their lives at risk in the Middle East.

Ruth

Thursday, 1 November 2007

Not All Publicity Is Good Publicity

The old adage of all publicity is good publicity doesn’t always ring true. Unless you spent yesterday in a soundproof book, avoiding all press, television and radio news you will know what I’m talking about - Heather Mills and her embarrassing public outburst against the press.

It was an interesting move, especially from our professional point of view, which caused her PR agent of four years to step down. Phil Hall, who has worked for Ms Mills for over four years, was quoted in the Metro as saying: “She said she wanted to do a TV campaign attacking newspapers. I can’t have a good relationship with a newspaper editor while my client is attacking them. It would be destroying years of contacts.” Even Max Clifford said: “she had made a bad situation even worse.”
We, at Gemini, have to agree.

The clue is in the name of our industry ‘public relations’. Probably the most important part of my job and indeed for all PR practitioners is to develop and maintain good working relationships with the media. Without these contacts we would struggle to get any level of publicity for our clients. Heather Mills has used the press in the past to gain coverage for her landmine charity, but the likely chance of her getting any coverage now is probably somewhere between zero and nothing…I’m sure Adopt-a-minefield, Cosmesis, Peta and Viva! are thrilled with her public performance yesterday.

Our advice to her would be to keep a low profile and apologise to Mr Hall in the hope that he may be able to salvage some damage control from this – if he wanted too.

Ruth

Thursday, 25 October 2007

Extra Lane Plans

This morning transport secretary, Ruth Kelly, announced that motorists will be able to drive on the hard shoulder during busy periods.

The scheme has been trialled on the M42 and there has apparently been a reduction in journey times, accidents and pollution levels.

I can see how there are benefits, but what do you do if you have a flat tyre? Or there is an accident and you have to pull over? The hard shoulder is dangerous enough when you're waiting with a broken down car, without people driving at you at high speed.

The Highways Agency has said that the hard shoulder will be closed if a car is pulled over but surely that takes time and extra man power and will cause more delays as people have to avoid cones and change lanes.

I can't help but think that the time and money they are spending on these sort of schemes and motorway widening should be pumped into improving public transport so we all use our cars less - aren't we supposed to be trying to prevent climate change after all?

Helen

Wednesday, 10 October 2007

Bring Back Our Post!!

Royal Mail strikes have come to an end today. Or at least that's what we thought. Now there are wildcat strikes and more walkouts planned.

After four working days without any post, we're starting to realise how vital it is to the business and we're in a better position than most.

All sorts of businesses which rely on Royal Mail to survive are being seriously affected. For example, one of our clients handles direct mail campaigns and the strikes are not only affecting their business but their client's businesses as well, as campaigns are being delayed.

On a personal note, many people across the country are waiting for cheques and travel tickets to arrive, which will probably be delayed further because of the back-log. Here at Gemini, Ruth has had to pay extra to have post redirected for another month after moving house, in case items have been delayed.

I understand that postal workers aren't happy with their working conditions but the general public and the UK's businesses can't change this and it seems like we are the ones most affected. We need our post!

Helen

Monday, 8 October 2007

Leo's 'Green hotel'

The latest celebrity to jump on the ‘environmental’ bandwagon is Leonardo DiCaprio who has plans to build a ‘green hotel’ in the Central American jungle.

Now, correct me if I’m wrong, but would it not be ‘greener’ to leave the area as simply jungle as oppose to planting a tourist destination smack bang in the middle of it, attracting hundreds of tourists.

Whilst Leo will no doubt shout the usual rubbish like, it's all for the good of the planet, I suspect that it will be only the super rich who will be able to afford the luxuries this hotel will offer and Leo himself who will reap the rewards. This environmental issue really is going crazy!

You’re kind of missing the point here Leo. Stick to your day job!

Emma

Tuesday, 2 October 2007

Modern Technology Defies Burmese Law

There was a clear indication of how modern technology has changed journalism last week with the coverage of the Burmese protests.
I saw the BBC correspondent reporting from Thailand with any updates he had, which he admitted were few and far between as no foreign media was allowed into Burma. It was fascinating then that we were able to watch video images and photographs which were taken and sent from mobile phones from there to the BBC in London - 21st Century coverage indeed.

Ruth

Tuesday, 25 September 2007

Kyle in the Dock

Now, let's be honest, we don't watch programmes like Jerry Springer and Ricky Lake to listen to an honest, open and heart-warming discussion. We watch them for a fight. Don't pretend you've never sat in your living room and chanted 'Jerry! Jerry!' while the chat-show supremo wades into a brawl?

Although I must admit, I never really thought that the guests and scenarios were real. I mean, why would you go on national TV to confess an affair / tell your partner he's not the father / disown your teenage son??

So I was fairly surprised today to hear that a Jeremy Kyle guest has been punished in court for headbutting his love rival on the show and that the producers are accused of winding up guests before they go on.

If that's the case, it was only a matter of time before it got serious. In case they hadn't noticed, people don't react well to affairs and will rarely be able to control their emotions just because several million people are watching. Not that this excuses the man's behaviour, but things like this are better sorted out in private instead of very publicly when the adrenaline is going and there's a studio audience to egg you on. Not good.

So I say, keep it Jerry style with a bit of fake drama and couple of burly bouncers to keep the screaming women apart. Come on, you know you want to..."Jerry! Jerry!"

Helen

Wednesday, 19 September 2007

Lord of the flies

‘Kid Nation’ - the latest reality TV show to come out of America and the controversy surrounding it was hitting the headlines this morning.

In what pushes the boundaries of what can be called entertainment, ‘Kid Nation’ involves taking 40 children, some as young as eight, to an abandoned New Mexico desert town where they are left to fend for themselves for 40 days. The youngsters are meant to create a functioning society with a system of laws, commerce and even a class system.

There has been a whole host of accusations thrown at it from children's rights groups, who have said it is tantamount to child exploitation and compare it to a modern Lord of the Flies with a Wild West twist.

However supporters of the show have been arguing that it is just a summer camp with cameras and point out that the kids are free to leave any time. Still, it does make me wonder, considering the kind of trouble and problems these kids could and probably will run into, what kind of parents could actually allow their child to take part.

However all that aside, if and when it does hit our screens, I for one will take a look and see what all the fuss is about.

Emma

Thursday, 13 September 2007

Seize the day…It’s Bloomin’ Marvellous



Well, I have had one of the best weeks of my life this week…yes honestly-
I don’t think I have a rant in me!

I am finally moving into my very first house tomorrow, and if I ignore that little niggling voice that says I have an awful lot to do before then, I am really excited about it. I would, of course, be far more organised had the opportunity of a lifetime not come up on Monday morning. For those who don’t know, I have had a ridiculous obsession with the Hollywood actor, Orlando Bloom ever since he appeared in Lord of the Rings. It is the kind of obsession I really should’ve grown out of by now-the last time I felt like this, I was 11 and New Kids on the Block were at the height of their careers, and seeing as though I (gulp)turn 26 tomorrow I think I should be above this…but I’m unashamedly not!



Anyway, the opportunity came up to go and see his play in London, with return train tickets, and a night in a central London hotel for £20…well all thoughts of packing & my boyfriend’s sprained ankle went out the window and I went with my partner in crime-Jenny! And we had a marvellous night; I managed to get a signed picture, some photographs and got very close to man himself. (How sad…?!) But it made my day, in fact my week, nay my year!! It’s been a while since I did anything spur of the moment like that! To top it off-I got a free lunch on the way back home too! It really has been a fantastic end to my 25th year…what will my next year bring me I wonder…?

Ruth

(picture taken from the official In Celebration programme)

Friday, 7 September 2007

Sports Editors Take Note!

I haven’t had a good old rant for a long time, but with the upcoming rugby world cup and yet another football competition that England are more than likely not going to win there have been a number of articles in the press recently which have made my blood boil!

I barely read the sports sections of newspapers as I hate football with a passion that could rival the most dedicated supporter. I have been reading the sport's pages recently to catch up on the World Athletics Championships, and when I managed to find the results hidden behind the usual 100 pages of football & I discovered the latest trend- in depth discussions about how the rugby union team, cricket and the football teams aren’t on good form so therefore England has nothing sporting to look forward to, we are pants at everything blah blah blah…

blah blah blah... ...

What a negative stance considering this summer Great Britain has won a number of world class medals in a wide range of sports, for example:
• Para-cycling: 13 gold medals at the recent World Champs
• Sailing: 5 gold medals in the most recent world class event
• Rowing: 2 gold medals in the recent world championships
• Rowing: the Paralympics hopefuls won gold and silver medals at their recent world class event!
I found these results after a 2 minute search on the internet, so surely at this time when the high profile sports aren’t doing so well, rather than writing off the nation as a sporting champion we should be embracing these minor sports where we are, in fact, on top of the world …we are county rich in sporting talent, a fact that often goes unnoticed, overshadowed by our three favourite sports. I’m not naïve enough to think that these will ever take over football, rugby and cricket as the nation’s favourite sports, but rather than writing everybody off maybe newspapers should be balancing their stories with a little bit of our national success stories!

ahhhh, rant over-it's good to be back

Ruth

Wednesday, 5 September 2007

Bomber Blunder

Now, I've made some mistakes in my time, everyone has. But today's offering from the US Military really takes the biscuit.

In a show of extreme vigilance and regard for public safety (not) a B-52 Bomber flew the length of the US whilst loaded with armed-missiles. Very clever.

BBC Online says: "It follows reports in the Army Times that five missiles were unaccounted for during the three-hour flight from North Dakota to Louisiana. The air force said the cruise missiles were safe at all times. Army Times said the missiles were to be decommissioned but were mistakenly mounted on the bomber's wings."

I don't know about you but I think I might start panicking if I'd mislaid five missiles, and who's the bright spark who mounted them on the wings instead of decommissioning them?? D'oh.

At least the army were fairly quick to come forward and explain that there was never any danger if there was a crash (hmm, not totally convinced)and that a full review would take place.

They also said it was an 'isolated incident' well, yes, I should hope so!

Helen

Thursday, 30 August 2007

Kate in a Bottle

Hitting the headlines today - well in the Metro anyway - is the rise of celebrity perfumes.

Kate Moss has launched her fragrance 'Kate' this week, it has a 'vintage English feel' apparently. It must have some appeal (I must confess, I haven't smelt it yet) because it out-sold the indestructible Beckhams' new offering 'Intimately Beckham Night' two to one.

Kate's launch comes a week after Katie Price's 'Stunning' was lavishly unveiled and also follows launches by Kylie, Jade Goody, Gwen Stefani, Sarah Jessica Parker, P Diddy....the list goes on!

So what is the appeal of celeb fragrances? Surely people can't think that buying a bottle of 'Kate' will turn them into a 7ft supermodel? Or a squirt of Kylie's 'Darling' and they'll magically transform into a pint-sized pop princess?

I find it hard to believe that everyone who buys these loves the smell and I'm inclined to think it has more to do with the image having a bottle of celeb perfume on the shelf gives you.

Whatever the attraction, it seems to be working as celeb-stinks fly off the shelves..I might nip to Boots now.

Helen

p.s I've also got to give a mention to the pooch who was left £6 million by his billionairess owner in her will. Plenty of diamond doggy collars on the way then...

Tuesday, 21 August 2007

Pete arrested again!

So Pete Doherty has been arrested yet again for drug possession! Could it be this time he will finally be going to jail or will he manage to crawl his way out of it again? The amount of chances he has had is ridiculous and sends out completely the wrong message to people.

I’m fed up of seeing the familiar headlines, “Doherty held after drugs search”, “Doherty avoids drug jail sentence”, “Doherty in drugs offence arrest” knowing that he will blatantly walk away and carry on doing just what he likes. How many times does a person have to commit a crime before they are punished for it?

In my opinion no wonder he carry’s on why should he stop? As far as he and so many others are concerned there are no consequences. Please lets hope this time he will get his comeuppance.


Emma

Wednesday, 15 August 2007

More Crisis Management

It is a subject we have blogged about before and is something that is still very much of interest to all at Gemini- Crisis management.

This time it’s Mattel’s turn. The breaking news last night was that they had to recall something in the region of 11 million toys worldwide, including 2 million in the UK and Ireland. Not only that, but the manager of one Chinese factory had committed suicide following the allegations.

I saw the head of Mattel on the news apologising, as well as an American health and safety official…we’ll wait with baited breath how Mattel deal with this, and –dare I say it- with Christmas 4 months away, will Barbie and Batman be off the wish lists this year?

Ruth

Wednesday, 8 August 2007

Bin Sick?

I have to give a special mention today for the North East Tonight newsreader, Kenny Toal, who battled through the evening news bulletin despite having crippling stomach pains and being sick in the bin between broadcasts.

Now that's dedication!

Helen

Wednesday, 25 July 2007

Rain stops play

Thank you to all who have sponsored us for the Nottingham Race for Life…unfortunately due to the amount of rain we've been having the event has been postponed until 2nd September. We are all hoping to take part in it then...in the meantime; we’ll keep training and hope for better weather!
Thanks again for your support

The Gemini Girls

Friday, 20 July 2007

Naughty BBC

After ITV's very hard slap on the wrists, it's the BBC who is now in trouble.

The recent revelations that the BBC has also been faking competitions and phone-ins has led to a number of staff suspensions and an inquiry.

If I'm honest, I don't really care whether Gordon Ramsey actually caught all those fish on the 'F Word' and when shows such as ITV's 'Play' were taken off the air I scoffed "I'd never ring them anyway, I'd always presumed they were fixed." I even had a bit of chuckle that the BBC had to apologise to the Queen for making out that she had a bit of a strop.

But the latest scandal with Children in Need and Comic Relief is a bit nearer to the bone. I do, after all, pay my licence fee each year - as do millions of other people. I rarely watch the BBC channels but I do tune in to the charity shows and I give my money because they're worthy causes. So it seems a shame that when viewers are supporting the BBC in more ways than just the licence fee, that we are let down and, frankly, taken for fools by some of the staff.

It's certainly not the best way to gain trust from the public, and when you're public funded I would have thought that having this is vital.

I suspect that a major PR offensive and lots of apologies are going to be needed to pull the BBC through this one and stop the people who pay their wages from turning against them.

Helen

Wednesday, 18 July 2007

Brand Beckham

I’m not normally one for reality TV shows, I detest big brother, the celebrity jungle one, these fly on the wall documentaries following around ‘celebrities’ which I’ve usually never heard of…but even I couldn’t resist watching Brand Beckham hitting the states.

More than a little intrigued by her next big PR stunt, I also saw some similarities between her situation and mine…We’re both in the process of moving-okay so I’m moving from Basford to Gamston, she’s going from Madrid to LA, but my boyfriend works away four days a week, and often travels abroad for rafting and kayaking competitions, which leaves me to deal with estate agents, mortgage advisors etc and worrying about things alone. It’s fair to say, that’s where the similarities end. To relieve her stress of moving, she went out and spent an absolute fortune shopping…I go for a run, because it’s free because the solicitors are about to claim ALL of my savings,

I think she came across really really badly last night. I don’t know if she was trying to be ironic and exaggerating all the so called ‘traits’ she tries so hard to deny, but she failed miserably. She came across as the self-centred, egotistical, dense failed pop-star-not the down to earth, mother and wife she says she is. I’m sure it was a bit of a stunt with her taking in the mickey out her ‘image’…but Vicky, it didn’t work love, stick to designing denims. If it wasn’t a stunt, then if I was her ‘fat friend’ PA I would have thrown that pie in her face!

And honestly VB, sunbathing with high heels on? Rather die than wear flat shoes? My feet are comfortably ensconced in ballet pumps-and I am really looking forward to going for an all you can eat carvery lunch today, which I’ll eat with a smile on my face!!

Ruth

Monday, 16 July 2007

Congratulations!!

A while ago we had a staff outing to the National Water Sports Centre down at Holme Pierrepont. We went rafting with the GB raft teams to help raise money for their trip to South Korea for the World Championships…

Well, we are delighted to report that the women’s team finished 5th and the men’s team 8th!! Both teams exceeded their expectations-and from everyone at Gemini we’d like to say a big well done to all the rafters for their excellent result!!

If you’d like to have a go at white water rafting & see what it’s all about take a look at www.currenttrends.co.uk




Cheers to Dave Leathborough @ focusedonadventure.com for the piccy


Ruth

Thursday, 5 July 2007

Brits And Bad Weather.

England is notorious for its bad weather conditions so how is it that on the rare occasion that extreme weather visits our shores that we are totally unprepared?

Take the recent flooding for example. Apparently we ignored the signs that a liberal soaking was on its way. And so, when the flood waters began to rise, we were wholly unprepared.
Millions upon millions of pounds worth of damage has been caused, yet it could have been avoided if we, as an island nation, (supposedly used to extreme weather conditions) had just pulled our fingers out and sorted out some flood defences. We would then have been fine and dandy.
Again earlier this year when we were struck by some severe snow storms we were completely flummoxed.
People stranded in their cars on the motorways and roads impassable because no-one had thought it might have been a good idea to grit the roads.

Surely it’s time we put some serious thought into how we handle extreme weather conditions here in ol’ Blighty!
Because if the scientists predictions come true, we’re in for some more extreme climate conditions in the not so distant future!

Ben Scruton

Wednesday, 4 July 2007

Hooray for the smoking ban!

I am so happy that the smoking ban has finally come into force! I went into my local pub on Sunday night and it really did make a difference. Which ever way you look at this, it is definitely a positive thing and people who argue differently, I think are absolutely crazy!

It makes me so angry when I hear comments such as, ‘If people don’t want to smoke then they can choose not to go in a pub’. Pubs are more than just a smoking hole, the local pub is a national institution and an important meeting point of many a community, so why should the non-smoker be excluded from that?

I hate the old classic line, ‘It is my human right to choose if I smoke’. Quite frankly this statement is absolutely ridiculous. You can smoke you silly people, no one has ever said you can’t! Just go outside and poison yourself and leave everyone else who has chosen not to smoke out of it! I used to work in a pub which I did enjoy. However the customers seemed to think, that as they were in a pub they could blow their smoke wherever they liked including in my face which didn’t really give me the right to choose if I smoked.

We are all well aware of the harmful effects that smoke can cause, so for people to moan that it is unfair to be made to go outside I think is completely selfish and just plain ignorant.

Emma

Thursday, 28 June 2007

Where is Summer?!

OK, so we have been getting the occasional sunny spell but it is pretty short lived. I want to be able to sit outside in a t-shirt and feel warm, have a BBQ and just generally enjoy being outdoors. However, it looks like we’ll have to wait a little longer, as the met office has issued another severe weather warning after forecasters say some parts of the country could face up to another 50mm of rain over the weekend.

This weather is certainly very strange and it does make me worry what the consequences will be if we have a repeat of Monday’s downpour, with half the country still underwater and other parts at breaking point.

Emma

Wednesday, 27 June 2007

Henmania

Well done Tim – delighted that you eventually won your match and made it through to the second round of Wimbledon although I have to say you did make heavy weather of it and had us sitting on the edge of our seats. But then who am I to say?! At least you are in the top league of your sport - I only manage to play tennis once a week and then for just a bit of fun! Let’s hope you can do better than you did at the Nottingham Open and make it through to the third round and even beyond.

Go Tim, go!

Dianne

Tuesday, 26 June 2007

Presenting Gemini PR & Marketing......

Over here at Gemini it's not all about coverage for our clients, we do like to hog the limelight ourselves occasionally....

We've recently developed quiz-tourettes as our local radio station, Trent FM, has been running a quiz for businesses in Nottingham called the Work Cup. This has led to some of us randomly shouting things like 'pig' or 'Harry Potter' whilst half listening to the radio.

So we finally bit the bullet and called in to have a go. We were on this afternoon and I must say we were robbed on the tie-break question, so didn't get very far! Still, it was a bit of fun.

Now Dianne's photo and a profile of Gemini is going on their website www.trentfm.co.uk over the next couple of weeks so make sure you have a look!

In the meantime, do you know what the nine moons of Uranus are named after? Or which animal shares it's name with the term for three strikes in ten-pin bowling?

Helen

The Trials and Tribulations of Paris Hilton

I just cannot understand why there is such media interest in the so called celebrity, Paris Hilton, leaving prison. Who really cares? Is it important? I don’t think so.

Why can’t the media focus on real news rather than wasting hours and hours waiting outside a prison for someone who’s only on the celeb pages of the tabloids because she’s got a rich daddy?

Dianne

Wednesday, 13 June 2007

Tis an embarrassment-please change the logo!!

It was in 1988 after watching Liz McColgan get the silver at the Seoul Olympics that I got the first inkling that yep, I think I’ll be an Olympian when I grow up…then watching Sally Gunnell in Barca ’92, that ambition was cemented! I ran regularly, I even wore the same gloves/trainers/leggings as my favourite runners-(I even threw my gloves aside in the last 500m of a race once, a la Paula). I dreamed of the day that I would win in front of millions of people, crossing the finish line first, and trying (and failing) to stop my tears as the union flag was raised!!

However, after starting well, (county records etc) I discovered beer, then I discovered extreme sports…and, well, now I have a knee injury which means I have gone from running 30 miles a week to 3 if I’m lucky!!

(Sorry…this IS going somewhere) When I heard that London got the Olympics for 2012 I was absolutely delighted, and I had the old pang of the national pride…which diminished somewhat with the launch of the Tiswas logo! Hmm yellow and pink-what would Trinny and Susannah say?! It is awful, what a farce!! We have had some great Olympians in the past, Linford Christie, Daley Thompson…to name a few athletes, and of course more recently Chris Hoy, Matthew Pinsent etc and when we get the chance to show off and show our great sporting prowess we become the laughing stock-and I hear its here to stay!

Why can’t we have a logo which sums up our national pride, the great Olympic history we have, something strong and inspirational…bite the bullet Mr Coe, admit your defeat and give us something to inspire those who are upcoming sportsmen and women, those who already have achieved greatness and of course, those of us who were inspired many years ago, and wanted to be a part of it!!

Ruth

Thursday, 31 May 2007

Race for Life Update

I'm very proud to say that I've started my 'training' for the Race for Life in July. This is quite an achievement because my general rule is not to run unless I'm being chased...

Tempting as it might be for us to walk the course with a bottle of wine, we'd actually like to try and run a bit if we can, or at least keep a good pace. So I've downloaded the 'Walk Run Walk' plan from the race website, bought a stopwatch and I'm now on week two of a six-week plan. Granted the first three runs of week one were spread over two weeks because I developed a cold (I can't possibly run with a cold.) but now I'm fit and healthy and I'll be off again tonight.

I'd definitely recommend getting involved in something like this to get your motivation going - it's a free alternative to the gym, it's for a great cause and it stops you (me) sitting in front of the TV all night every night!

So far we're up to £50 of our £200 target and we'll keep pestering our family / friends / long lost acquaintances for their cash, so we can raise as much as possible. So please sponsor us at www.raceforlifesponsorme.org/geminiprmarketing

Thank you!
Helen

Wednesday, 30 May 2007

Big Brother comes round again!

For the next 9 weeks Big Brother mania will once again be dominating our televisions, newspapers and magazines. For some I expect this can’t come fast enough, whilst others just think oh not again!

The fact of the matter is Big Brother is a media phenomenon that has the power to rouse an opinion in most whether it be good or bad, a point that was clearly proved in Celebrity Big Brother earlier this year.

No doubt I’ll be moaning about how rubbish it is just to watch a bunch of wannabes trying to grab five minutes of fame, yet at the same time becoming totally drawn in.

Hype surrounding the show has fast been gathering momentum over recent weeks, yet we can only hazard a guess as to what scandals and characters the nation will be talking about this year. However, one thing is almost certain, they are set to be the wackiest and most elaborate yet!

Either love it or loathe it it’s on its way and however hard you try it will be virtually impossible to ignore.


Emma

Thursday, 24 May 2007

Adrenaline day for the Gemini team

WE'RE RAFTING FOR BRITAIN!!


We’re having a team outing on Monday at Holme Pierrepont and we’re going…Whitewater rafting with the GB team.

The men’s and ladies Great Britain raft teams are holding a rafting extravaganza to raise funds for their upcoming trip to the World Championships in South Korea. We have a team entered for a practice session in the morning before taking on other teams from around the UK in races throughout the afternoon.

There are spaces left if you fancy your chances against us…the price has been reduced to get maximum number of people to have a go. Usually around £50 per session, the cost will be just £20 per person to have a go!! Your raft will also be supervised by a GB team member!

For more information about the raft day, take a look at www.britishraftteam.co.uk

Well see you there…if you dare!!

Ruth

Friday, 11 May 2007

We’re racing for life…and need your support

On July 29th this year the whole Gemini team is taking part in the Race for Life at Holme Pierrepont.

All 4 of us here have experienced the effect of cancer at some point in our lives and Cancer Research is a charity we are all keen to support.

Events like Race for Life are an important way in which Cancer Research is able to fund its life-saving work into preventing, diagnosing and treating cancer. When we found out about the race in Nottingham we jumped at the chance to enter to do our bit.

You can help our cause by donating through our fundraising site, http://www.raceforlifesponsorme.org/geminiprmarketing
(which is simple, fast and totally secure). It is also the most efficient way to sponsor us - Cancer Research will receive your money faster and, if you are a taxpayer, an extra 28% in tax will be added to your gift at no cost to you.

We are hoping to raise £200 so please dig deep and sponsor us online.
Many thanks for your support.

Dianne, Helen, Emma and Ruth

Friday, 4 May 2007

Poll on Princes

The week, PR Week has taken a look at public perception of princes William and Harry.

With both of them generally shying away from media attention, the spotlight has really been on Harry over the last couple of weeks due to the uncertainty surrounding his deployment to Iraq.

As PR Week has discovered, this row has actually improved his image among the British public. Harry's determination to fulfil his role and go to Iraq with his fellow officers has won support across the country, with 76.3% of respondents approving of his decision.

The survey also found that the princes' frequent nights out hadn't affected the public's perception of them - 64.6% said they didn't think the princes spent too much time in night clubs.

Finally, the question of whether William would make a good king was answered very positively, with women more in favour than men.....I wonder why?

Helen

Tuesday, 1 May 2007

The power of the world wide web

We heard on the news today that Peter Andre has been forced to release a media statement to dismiss the reports that he passed away.


This is a perfect example of just how powerful the internet is and can be. Apparently 30,000 people have contacted his website to find out more information following rumours online that he contracted meningitis and died over the weekend! The poor chap is still seriously ill with a killer disease, and he does not need to be defending his mortality to the internet as well.

With blogging becoming ever more popular, it is important to be aware of where your comments could end up, and who could come across them. In a PR sense, it can be an incredibly powerful tool. Commenting on targeted websites can lead to a high number of hits, and messages can be widely read. But be wary of publishing something you don’t want to come back and haunt you!

Ruth

Wednesday, 25 April 2007

School Toilets

In a long line of bizarre ideas in the media this week - number one, the milk to stop obesity, number two, smokers being paid by employers to attend clinics (that's a whole other blog...) comes number three, blurred glass on school toilet doors to stop bullying.

This is just another idea that doesn't recognise the root of the problem. I understand that toilets can be problem areas for many schools, but forcing a child to go to the toilet while the whole room can see their silhouette isn't the right answer.

Surely it would be better if toilets were supervised during break times? During lesson time, if bullies are in the toilets then blurred glass isn't going to help, it's a whole other problem - why aren't they in lessons?

Schools should be working with their pupils and parents to stop bullying, not leaving it to toilet doors.

Helen

Monday, 23 April 2007

Size 0 versus Obesity

Another day, another ridiculous notion- If it isn’t size zero its obesity. Today’s headlines about adding leptin to formula milk as a tool to reduce obesity in children was certainly a topic of conversation in the office today…our verdict: Ridiculous!

This is merely covering up the problem rather than offering a solution to the rising numbers of obese folk. Surely a better solution would be re-educating the lifestyle of the families who suffer with obesity. Rather than adding this chemical to our already over-processed food why not teach the art of cooking, eating healthily and doing a bit of exercise to the fast food generation.

It is simple mathematics, if there are as many calories going in as going out, a healthy weight will be maintained. But when I hear stories of children being allowed to eat 6000 calories a day, I feel very sorry for them indeed-they don’t stand a chance. By teaching children healthy eating habits at an early age, and teaching them to cook and enjoy healthy meals rather than a 3 minute microwave meal are surely better tactics than drugging babes in arms. Responsibility lies with parents not scientists!

There is plenty of information freely available about healthy eating, and cooking, more funding for this than the science we say!


Ruth

Monday, 16 April 2007

Will & Kate

I can't say I was surprised to hear about Prince William and Kate Middleton's break up. I think a lot of people had lost sight of the fact that William, despite being the oldest son and heir to the throne, is still only in his mid-twenties. About the same age as me in fact, and I'm certainly not thinking of getting married...

I think the most important thing now is how they handle it. I imagine William has plenty of people around to advise him what to say / what not to say so it will be Kate Middleton's reaction that the press will be waiting for.

If she has any sense, which I think she has, there's no way she'll sell her story. If she does she will ruin the relationship she has with the Royals and totally destroy any chance (if there is one) of getting back together with William in the future.

So far she has been nothing but dignified and I hope she stays that way and doesn't give in to public and press demand for a story.

Helen

Thursday, 12 April 2007

Hostage Crisis

There has been much debate over the last few days surrounding the handling of the Iranian hostage crisis and I, like many others think that it is appalling that they were allowed to profit from their ordeal. Even though Des Brown has now said that in hindsight he would have handled the situation differently, I find it unbelievable that he could not possibly have envisaged the outrage that this would cause.

It was a terrible thing for them to go through; something that I think the majority of us could not imagine and I feel that it is important for their stories to be heard. However hard it was though, at the end of the day it is a risk that comes along with the job, a risk that they would be well aware of.

The best that can be done now is to try and salvage some respect from this PR disaster, such as donating all the profit made from this to a forces benevolent charity, although I am unsure as to how effective this would be now. Even though there is now a ban in place top stop this kind of thing happening again, I think that in this instance it could be a case of too little too late. The damage has already been done.

Thursday, 5 April 2007

PR Work Experience

Following on from our top five tips below, I thought I'd go into a bit more detail about PR work experience.

I recently gave a talk to Media & Communications students at the University of Leicester and tried to stress, along with the other speakers, how vital work experience is.

A degree really doesn't prepare you; you need to be proactive, get out into the industry and get some practical experience - even if it means giving up all your holidays for the next year!!

If you've decided on a career change, it doesn't matter what degree / past jobs you've had if you've got some good work experience.

Unfortunately, because there are just four of us here, we don't have the resources to take on people for work experience. But I spent most of my uni holidays working for free, and that's what got me my first job.

Here are some tips on finding PR / communications work experience that can help you get your foot on the career-ladder;

•Get out and meet people – ask them if they know of any opportunities
•Try all communications companies – design, advertising, marketing, events, PR etc
•Unpaid placements – be flexible with days, times etc
•Informal chat & shadowing – helps to gain contacts & recommendations
•Freelance work for charities, local clubs & societies – good for experience and shows initiative
•Events – hold your own event or offer to help others
•Build a portfolio – this is vital! Take it to interviews and talk through it

Searching for PR work experience;

•Websites; for in-house try the ‘news’ or ‘press’ sections
•Yellow Pages / Yell.com – send letters and follow-up with a phone call
•University notice board & your Student Union
•CIPR website - www.cipr.co.uk
•PRCA - www.prca.org.uk
•Agencies such as Reed, JFL Recruitment, Blue Skies, Kelso Jones, Hot Prospects. For more agencies try www.rec.uk.com
•Media Guardian
•Local papers – jobs & business pages

Although we don't take people for work experience, it's worth sending your CV in because we do keep them on file - dianneallen@geminiprmarketing.com

Helen

Friday, 23 March 2007

5 top tips for getting into PR

Calling all graduates, welcome to our 5 top tips for getting into PR.
We are receiving more and more CV’s at the moment, mostly from students about to graduate this summer. Some of them are very promising and unfortunately some are simply dire. Have a look at our top tips for getting into the PR industry:

1. Communication: One of the key skills for PR is the ability to communicate well. Both written and verbal communication is a vital part of the job. Check, double check and triple check your CV and covering letter for typing errors, spelling mistakes or grammatical errors.

2. Research: when you apply for a job, or send off a CV, make sure you have researched the company. Tailor your covering letter to the company, show that you know what they do, and address all letters to the relevant person.


3. Work experience: in brief, get some. Having a PR degree is simply not enough-(although it isn’t necessary to have one-it may help). Apply for work experience or work shadowing in a variety of PR areas, event management, marketing departments, in house, agency... If you have to, do it unpaid. Having some experience will give you a valuable insight into the real PR world. On work experience, be keen and willing and get stuck in, not only will you learn a lot about the industry, but you could end up with valuable press cuttings to add to your university portfolio. If nothing else, make contact with a PR practitioner and seek some advice and information.

4. Portfolio: gather a portfolio of work you have done and had published. It is a great tool to have at an interview, rather than merely answering questions, you can demonstrate the work you’re capable of. It can also change the dynamics of an interview, rather than the normal Q&A session, you can talk through it and pre-empt the questions. This can also be tailored to the job you are applying for, e.g. if it is for a charity, try to use fundraising examples if you have them.


5. Showing off: This is one of the most common problems we find with CV’s. Don’t try to use impressive sentences if they don’t make sense! Get somebody else to read through it before you send it off, trying to use language which is far too sophisticated will only backfire. Also keep sentences brief and to the point. If you can say what you need to in a 25 word sentence, don’t try to fill it out to 50 words with over-elaborate descriptions, cliches and well, frankly, lies. Be honest, and be yourself.

We are by no means experts in this field, nor do we assume to have all the answers. We have based these points on our experience in both applying for jobs and receiving job applications, and hopefully by using them you won’t fall at the first hurdle, and will achieve your PR goals.

Friday, 16 March 2007

Mother of the Year...what the...?!

I read today in the newspaper that Katie Price AKA Jordan won a mother of the year award. Now I have a lot of admiration for her, I reckon she is a lot more on the ball than people give her credit, especially looking after Harvey. So congratulations to you…

However, what takes away all the good work is that she really wasn’t facing any strong opposition. Others on the short list included, Heather “I am a gold digging, police time wasting, fur coat wearing, clinging on to the fact I’m the ex-wife of a Beatle” Mills, Kate “I was caught taking cocaine but I’m still paid millions of pounds and am allowed my own clothes range whilst dating a drug addicted, untalented singer who is a criminal, how on earth am I allowed custody of my child” Moss, and Jade “please DO NOT get me started on this one!!” Goody.

Who in their right mind would nominate these three as mothers of the year…shame on you!

Ruth

Wednesday, 14 March 2007

BRING ON THE BAN!!

Now I am normally a cynic when it comes to national days, come on-do we honestly need them for e-v-e-r-y-t-h-i-n-g? But national no smoking day makes a lot of sense. With the upcoming smoking ban, smokers must surely need to have a re-think of their habits.

I for one can’t wait until July 1st-I can go out, enjoy a drink or two, or maybe even three without going home with my clothes, hair, and handbag smelling of stale smoke. The lowered chances of getting lung, mouth or throat cancer are also a bonus. I have a real problem with the comments which I hear time and time again, “it’s my choice to smoke”, “it isn’t anybody else’s business”, and “it’s my human rights to smoke! ”…excuse me, if you are smoking on the table next to me, waving your death stick in my face it does become my business, my health and my washing load! What about our human rights to breathe fresh clean air?!
Rather than just whinge about this, I have decided upon a new policy, every time somebody says to me “it’s my choice” and lights up their deadly poison, I shall poke them in the eye…It’s my choice smokers, so look out!

Ruth

Monday, 12 March 2007

ITV PR Challenge

There's a PR challenge ahead for ITV after the recent voting scandal. PR Week this week (09.03.07) revealed that the in-house communications team at ITV is embarking on a campaign to re-build public confidence in the voting systems.

I must admit, I have taken part in the odd X-Factor vote and always wondered if I was actually making a difference, or if the programme was already mapped out as part of Simon Cowell's master plan....

I certainly won't miss ITV's The Mint 'Name something that's white' The answer? Not clouds... not Tipp-Ex...but the shirt Brian Dowling was wearing last Thursday. Obvious really. (Okay, so maybe that wasn't actually the answer but you get my point.)

I think the team at ITV has a real challenge on its hands, there were a lot of people who wouldn't vote anyway because of the premium charges and now they stand to loose a lot more votes after this.

They have acted swiftly so far though, commissioning a full review of their services with a plan to fully publish all the results. They have to be commended for not hiding from their mistakes but working hard to face up to them, sort them out and regain people's trust.

Good luck ITV!

Helen

Tuesday, 6 March 2007

More Charges!!!

Why is it that working people seem to get attacked from every angle? I’ve read in the newspaper today that Britain’s main banks are preparing to introduce charges on some current accounts. I wonder which Mr Big Shot millionaire dreamt that one up. I really don’t know why I and every one else who can actually be bothered to contribute to society actually attempt to save money. We may as well just throw it all down the drain! What infuriates me even more about this is the fact that only yesterday all we heard about was a new initiative to get the long term unemployed back into work. The scheme, which includes jobseekers, receiving a free outfit and haircut for potential interviews, will of course all be courtesy of the tax payer. The truth of the matter is, people who work have to scrimp and save for everything they have, whereas those who don’t get everything given to them on a plate. From this point of view, with something or somebody waiting around every corner ready to squeeze every penny they can out of us, there is little wonder why so many seem reluctant to get a job.

Emma

Monday, 5 March 2007

Holme Pierrepont

I spent the weekend watching the National white water rafting selection event this weekend down at Holme Pierrepont.
Teams competed against each other-and the elements- to qualify for the world championships later this year. Despite the unpleasant weather I had a great weekend.

For those who haven’t visited Holme Pierrepont, I urge you to put it on your summer to do list. There is plenty to see, and if you dare, do. Rafting, waterskiing, sailing, rowing and canoeing are often the order of the day, however if you merely want to go for a Sunday outing, there are footpaths alongside the white water rapids as well as paths along the banks of the Trent so you can see what goes on
There is plenty of wildlife for those who enjoy a spot of ornithology, and plenty of free parking.

So pop along for family friendly outing.

Ruth

Monday, 26 February 2007

Now that is Crisis Management

I hope Bernard Matthews was watching the Virgin reply to the rail accident on Friday night. Now that was an excellent example of crisis management.

Richard Branson immediately left his skiing holiday to go to the site of the crash and to visit the victims in hospital. He praised the driver and the rescue teams, and gave his heart felt and genuine sympathy to the families of the victims.

As well as being on site, he managed to get the message of just how safe the new Pendolino trains are as well. This reassurance will certainly help reduce the impact a crash like this can have on ticket sales.

Well done Sir Richard.

Friday, 23 February 2007

Glamorising Gun Gangs

In the news today there is a picture of David Cameron in Manchester with a delightful 'hoodie' behind him making a gun gesture.

Is it just me, or is it totally irresponsible to be splashing this boy all over the media, citing him as a member of a gang and a cannabis and cocaine taker?! He and his fellow gang members must be absolutely thrilled with the publicity.

Whilst politicians and community groups fight to tackle the problem and stop another life from being lost, the media are giving these despicable gangs national coverage. I'm even reluctant to publish this blog and give the story the time of day.

The publications who have published this picture and story should be ashamed of themselves.

Helen

Friday, 16 February 2007

Debts on the increase!

Another day, another headline about the rise in bankrupcy and debt! Keeping up with the Jones' and an I WANT IT NOW attitude have been blamed

The government is blaming credit card companies, store cards, high interest loans etc, but when are they going to realise that growing interest rates, the reduction in free NHS treatments, student loans and extortionate tax are also contributing to the problem.

Old Tony B was delighted this week that University applications haven't decreased-well done, Tone, there's your next generation of debt ridden twenty somethings!
And then there was the rumour that interest rates are to rise again soon; I am hoping to buy my first house this summer but don't know if the financial risk is worth taking...and for that matter, if I can't opt for free dental health care, can i reduce the amount of national insurance and tax that i pay please? I appear to be paying more and more and getting less and less?!

The Daily Telegraph reported a 20 year low in in high street takings today, due to interest rates and higher living costs, and they asked the question: "Where will it stop?"

Ruth

Monday, 12 February 2007

Where is Bernard Matthew's PR?!

I've been waiting and waiting but I've yet to see the Bernard Matthew's PR force get into gear and redeem the troubled brand.

The company has had somewhat of a crisis over the last couple of weeks due the outbreak of H5N1 at their farm in Suffolk. In these sort of situations you would expect a spokesperson to step up and shout out about what the company is doing to solve the situation, protect it's workers, protects it's customers etc etc. But there seems to have been a distinct lack of this from Bernard Matthews.

It's not that I expect the man himself to appear, but I certainly didn't expect to see two farm workers down the pub with a BBC journalist talking about the lack of information and protection from their employers.

Add to that all the confusion over whether their food is safe to eat, there seems to be a 'no it isn't', 'yes, it is' battle going on between various organisations at the moment.

And then came the accusations that poor condititons and the way birds are farmed in this country can increase the risk of outbreaks - what are customers supposed to think? Shouldn't there be some sort of defence or explanation from Bernard Matthews?

What about smaller, independent local poultry farmers? They need the big boys to step up, reassure the public and keep the whole industry running.

I admit I may have missed a statement from the company at some point, I'm sure they wouldn't remain silent, and they do have a Q&A on their website - but how many customers will log-on to this? I've certainly seen less from them in the press than I have from their disgruntled workers.

As I write this, investigations continue about the source of the outbreak - where are you Bernard Matthews??

Helen

Tuesday, 6 February 2007

Climate Crisis

Climate change was in the headlines last week again…and will continue to be for a long time until the trend of global warming is slowed or even reversed.
Cynic or supporter this topic isn’t going away.

I for one am a keen supporter of recycling, reducing emissions and saving the planet!! Okay maybe that’s one step too far, but I believe that if more people got onto the ‘green’ bandwagon then surely there will be some positive effects. I get cross when I hear others saying “what difference I make, I’m just one person…” If a third of our population decided to go green, and therefore 20 million ‘one persons’ changed their habits, not only would the UK carbon footprint be reduced, but the government would have to make some bigger changes; such as eco-friendly houses, wind farms, replacing the use of fossil fuels with re-usable ones and the improvement of public transport systems etc.

So go one, re-use your paper, recycle your rubbish, reduce your emissions and make a difference.

Ruth

Friday, 2 February 2007

Latest Blow to the train services

I read in the Nottingham Evening Post that there are plans to reduce the size and number of trains that go directly to London which is a heavy commuter route. This is just another intelligent move to ensure that people get in their cars rather than use public transport. The move simply represents the latest blow to hit the rail services, following the increase in fares, not to mention the lack of interest this plan appears to have in preserving the environment.

You can only wonder who comes up with these ideas. There just seems to be no logic. What do you think?

Emma

Tuesday, 30 January 2007

Super Casino

The big news today is the announcement that Britain's first super casino is to be built in Manchester.

Great news for the city and for the 2,700 people who will be employed there. There has been a lot of people opposed to these plans because of fears over gambling addiction. I can see their worries but if the concern over addictions is so great, why do shops and bars still freely sell alcohol and cigarettes?

In any new plan / proposal there will always be a downside, but a development such as this has got to be good for regeneration, tourism and employment. The majority of visitors, as in Las Vegas, will be there for some fun and will gamble sensibly so I welcome it, although I do feel for poor Blackpool.

The question now is - what will happen to the Millenium Dome?!

Helen

Tuesday, 23 January 2007

PR Evaluation

In the latest issue of PR Week (19.01.07) there is a feature on standardising evaluation. I definitely agree with this, it seems sensible to me to have an industry standard so we're all working to the same system and we can get an accurate evaluations of coverage.

At the beginning of this year we introduced a system of coverage evaluation for our clients which involves EAVs.

PR Week suggested that this method is falling out of favour - why is this? Perhaps you can't put a real price on PR coverage but it's often the case that paying clients like to see a monetary value put on the evaluation - so they can see exactly what their fee is worth!

At the same time we also monitor where our press releases are appearing / not appearing, so if one publication is not using them we can approach them and address the matter, therefore constantly improving our relationships with journalists.

It seems to me that EAVs are more concrete than the 'positive', 'neutral', 'negative' way of evaluating coverage, which is not always accurate - a cutting that is neutral to some could be seen as negative to others.

Has anyone else tried other ways of evaluation? Any recommendations?

Helen

Friday, 19 January 2007

Internet Information

From the 1 January 2007 all limited companies must include their VAT number, company number and registered company address on their website and emails.

This information should be contained in your email signatures and it is recommended that it should be included in the contacts page of your website.

These new requirements have not been made widely known but it is very important for companies to comply or they risk prosecution.

Wednesday, 17 January 2007

Sir Digby Jones - Skills Training

Hello

It's been a busy week so far this week, with people finally catching up on work now the festivities are over!

This morning we read about Sir Digby Jones' comment on skills training and how it should be free of charge.

So we spent the morning issuing a comment from one of our clients, a training provider, who agreed with the announcement but wanted to say that there is a great deal of funding available - around £20m in the East Mids alone - but businesses need to apply.

They can
gain a real competitive edge if they were to commit to a programme of training for their work force. It would enable them to develop the skills and qualifications of their staff which would, in turn, help to increase their efficiency and productivity and ultimately would result in higher profits and growth.

The barrier really seems to be a lack of knowledge about funding and how to get it, as it often comes from a variety of sources, perhaps we should be addressing this?

Helen

Friday, 12 January 2007

Quote of the day...

"money is not my motive" David Beckham, about his new LA Galaxy signing (BBC online 12.01.07)

No, of course it isn't David!

Ruth

Thursday, 11 January 2007

2006 PR Disasters

I read an interesting piece in today's Metro on the way into work. A PR firm polled over 2,000 adults to find out their opinions on 2006's 'PR disasters'.

With 53% of the vote the Mills-McCartney divorce came out as creating the worst buzz, followed by Madonna's adoption of an African baby.

Is this a sign that the public are tiring of celebrity antics and the never-ending coverage that the tabloids seem to give them? Or does it merely reflect the time of year the poll was taken (November) when these two stories were fresh in people's minds?

To me it seems odd that Kate Moss and Pete Doherty's behaviour over the year seems to have boosted their careers, whilst Madonna's adoption of a disadvantaged child is considered a 'PR disaster' - perhaps she should think about changing her PR support?!

Helen

Wednesday, 10 January 2007

Catchment Area proposal.

I am concerned about the Education Secretary’s recent proposal to scrap school catchment areas and instead to allocate places based on a lottery rather than giving preference to children living nearby.

I thought we were trying to encourage more children to walk to school not only to help improve levels of fitness amongst youngsters but also to reduce the amount of traffic on the roads thereby helping the environment. I can’t understand the reasoning behind these new proposals – can you?

Dianne.

Friday, 5 January 2007

Welcome..

Welcome to the our new blog! We are a Nottingham-based PR agency, with a team of four - Dianne Allen, Helen Fitzpatrick, Ruth Gross and Emma Straw.

Here we'll be keeping you up to date on what we've been up to, as well as discussing topics in the news and giving you some helpful advice and tips on PR.

We've got lots planned for 2007 and we're expecting it to be a busy and exciting year. Our two new starters, Emma and Ruth (see our news page), are settling in well and will also be keeping you posted.

In the meantime, we hope you enjoyed your Christmas and we wish you a happy new year - remember to keep checking back to see what's new!

Gemini team