Thursday, 11 January 2007

2006 PR Disasters

I read an interesting piece in today's Metro on the way into work. A PR firm polled over 2,000 adults to find out their opinions on 2006's 'PR disasters'.

With 53% of the vote the Mills-McCartney divorce came out as creating the worst buzz, followed by Madonna's adoption of an African baby.

Is this a sign that the public are tiring of celebrity antics and the never-ending coverage that the tabloids seem to give them? Or does it merely reflect the time of year the poll was taken (November) when these two stories were fresh in people's minds?

To me it seems odd that Kate Moss and Pete Doherty's behaviour over the year seems to have boosted their careers, whilst Madonna's adoption of a disadvantaged child is considered a 'PR disaster' - perhaps she should think about changing her PR support?!

Helen

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