I hope Bernard Matthews was watching the Virgin reply to the rail accident on Friday night. Now that was an excellent example of crisis management.
Richard Branson immediately left his skiing holiday to go to the site of the crash and to visit the victims in hospital. He praised the driver and the rescue teams, and gave his heart felt and genuine sympathy to the families of the victims.
As well as being on site, he managed to get the message of just how safe the new Pendolino trains are as well. This reassurance will certainly help reduce the impact a crash like this can have on ticket sales.
Well done Sir Richard.
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