There's a PR challenge ahead for ITV after the recent voting scandal. PR Week this week (09.03.07) revealed that the in-house communications team at ITV is embarking on a campaign to re-build public confidence in the voting systems.
I must admit, I have taken part in the odd X-Factor vote and always wondered if I was actually making a difference, or if the programme was already mapped out as part of Simon Cowell's master plan....
I certainly won't miss ITV's The Mint 'Name something that's white' The answer? Not clouds... not Tipp-Ex...but the shirt Brian Dowling was wearing last Thursday. Obvious really. (Okay, so maybe that wasn't actually the answer but you get my point.)
I think the team at ITV has a real challenge on its hands, there were a lot of people who wouldn't vote anyway because of the premium charges and now they stand to loose a lot more votes after this.
They have acted swiftly so far though, commissioning a full review of their services with a plan to fully publish all the results. They have to be commended for not hiding from their mistakes but working hard to face up to them, sort them out and regain people's trust.
Good luck ITV!
Helen
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