Tuesday, 1 May 2007

The power of the world wide web

We heard on the news today that Peter Andre has been forced to release a media statement to dismiss the reports that he passed away.


This is a perfect example of just how powerful the internet is and can be. Apparently 30,000 people have contacted his website to find out more information following rumours online that he contracted meningitis and died over the weekend! The poor chap is still seriously ill with a killer disease, and he does not need to be defending his mortality to the internet as well.

With blogging becoming ever more popular, it is important to be aware of where your comments could end up, and who could come across them. In a PR sense, it can be an incredibly powerful tool. Commenting on targeted websites can lead to a high number of hits, and messages can be widely read. But be wary of publishing something you don’t want to come back and haunt you!

Ruth

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