Kate in a Bottle

Hitting the headlines today - well in the Metro anyway - is the rise of celebrity perfumes.

Kate Moss has launched her fragrance 'Kate' this week, it has a 'vintage English feel' apparently. It must have some appeal (I must confess, I haven't smelt it yet) because it out-sold the indestructible Beckhams' new offering 'Intimately Beckham Night' two to one.

Kate's launch comes a week after Katie Price's 'Stunning' was lavishly unveiled and also follows launches by Kylie, Jade Goody, Gwen Stefani, Sarah Jessica Parker, P Diddy....the list goes on!

So what is the appeal of celeb fragrances? Surely people can't think that buying a bottle of 'Kate' will turn them into a 7ft supermodel? Or a squirt of Kylie's 'Darling' and they'll magically transform into a pint-sized pop princess?

I find it hard to believe that everyone who buys these loves the smell and I'm inclined to think it has more to do with the image having a bottle of celeb perfume on the shelf gives you.

Whatever the attraction, it seems to be working as celeb-stinks fly off the shelves..I might nip to Boots now.

Helen

p.s I've also got to give a mention to the pooch who was left £6 million by his billionairess owner in her will. Plenty of diamond doggy collars on the way then...