Monday, 21 January 2008

Pants PR

The Marks and Spencer press office is facing a slightly unusual challenge as Newsnight presenter, Jeremy Paxman, laid into the quality of the company's underwear.

The BBC reports...

"Their pants no longer provide adequate support," he was quoted as saying after an e-mail to the company was leaked. Socks were "wearing out much more quickly" than before, the star added.

His complaints have lead to a meeting being arranged between Paxman and Sir Stuart Rose to discuss the issue. Although, I'm sure that the same complaint from a member of the public would not have received quite so much attention.

But hats off (or should that be socks?) to M&S who have swiftly arranged the meeting, while tactfully stating; "The quality of our underwear is probably the highest it's ever been....It's important to remember that we sell underwear to one in four men in the UK. They're very, very popular and most of our customers are very happy with the quality of our product."

I'm not sure what's worse, the (alleged) decline in the quality of M&S underwear, or the thought of Jeremy Paxman in his holey pants and socks.....

Helen

No comments: