Monday, 18 February 2008

Northern Rock – PR battle commences

Unless you’ve been living under a rock (ahem!) the past few months, it has been impossible to ignore the constant changes in Northern Rock. Over the weekend Alistair Darling announced that the bank will be nationalised until market conditions improve…

But this yet more bad PR for the chancellor – his decision has not been taken lightly and it has been reported on the BBC website that the Northern Rock Shareholders are holding a meeting to discuss whether to take legal action or not.

Richard Branson has also joined the anti-Darling bandwagon, stating the commercial solution would have been much more effective.

So where does that leave customers who have been pushed and pulled in all sorts of directions? As a customer myself, I haven’t received any correspondence with regards to the changes so I am replying on the statements issued by these three major powers.

Who has the biggest voice remains to be seen….

Ruth

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