Listen carefully, because this is the one and only time you will hear this sentence from me, but....I think all sports teams could learn something from Aston Villa.
This week they announced that instead of a garish sponsor their shirts, they will be supporting Acorns Children's Hospice and sporting their logo on the kit.
FC Barcelona has supported UNICEF for years (my partner who supports both Barca and Villa is now feeling particularly saintly) and I think more teams should follow their example.
With all the ridiculous amounts of money that the top sports teams have floating around, I'm sure they all have more than enough to do the same.
They should take up the corporate social responsibility gauntlet and set an example.
Helen
No comments:
Post a Comment