I read a story on the Media Guardian website today about a National Lottery advert which has been scrapped by the Advertising Standards Agency.
The ad apparently features an elderly woman going past a bingo hall which is shut, then cuts to the same old lady on holiday after winning on a National Lottery scratchcard instead. The Bingo Association has complained about the ad, saying that it "implied that bingo clubs were closed and that the industry was dying"
Camelot's response? As stated in the Guardian 'the ad was set early in the morning and most bingo clubs were not open 24 hours a day, so it was possible that the woman had purchased a scratchcard when her club was closed.'
Should companies really have to defend themselves like this? I would never have seen the advert and connected it to the thought that the bingo industry is dying out, not until the association highlighted it anyway!
This begs the question, if this has been banned, what's next for adverts?? You can't have a dishwasher advert incase washing up liquid firms get upset? No car adverts because it makes it seem like you have to drive everywhere? It just seems ridiculous to me.
Helen
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