According to Yahoo news, a (I hate this term) PR guru, Mark Borkowski has been looking at a study of a of celebrities and has worked out a formula for working out their eventual decline from the limelight which, for most Big Brother contestants is 15 months.
Apparently it is: F(T)=B+P (1/10T+1/2T squared)
(F is level of fame, T is time measure in 3-monthly intervals. T=1 is after three months, T=2 is after six months and B is the base level of fame identified and quantified by analysing the level of fame in the year before peak)
Hmmm, not the same method of evaluation that we use here at Gemini PR for our clients but I’ll be intrigued enough to have a flick through his book!
Ruth
Monday, 28 July 2008
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