Well the Dragons are back in the den for another series of shouting at disillusioned inventors.
In the first episode of Dragon's Den this week we saw an interesting 'product' being pitched. Indie band, Hamfatter, put themselves forward for investment and had three dragons practically throwing money at them (unlike the poor couple who pitched the totally pointless lay line sheet, what is that for??). In the end, giant Dragon Peter Jackson won.
But would it have really mattered which Dragon, if any of them, invested? It was money can't buy publicity for the band. They've been all over the news since their high profile busking session on the BBC 2 show, which earned them £75,000 for their next two albums.
The genius PR move has led to them becoming an almost overnight success. Entertainment retailer, Play.com, said that the band's single 'The Girl I Love' was downloaded 755 times between 10pm and midnight, directly after the show, using its MP3 download service.
It seems a lot of bands are turning away from big record companies to promote their albums, The Mail on Sunday's circulation rose by 300,000 this weekend with a free giveaway of McFly's new album and last year Radiohead offered their album for download at whatever price people wanted to pay.
What creative PR tactics will we see next?
Helen
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