With all the news of doom & gloom there was some good news for Cadbury’s today as they saw a 14% increase their sales following the relaunch of 80’s favourite Wispa after a campaign on social networking site Facebook.
It is a very interesting turn of events from a PR practitioner’s point of view, as new media is becoming more important as a source of material. Thanks to over 2000 members of the BRING BACK CADBURY’S WISPA facebook group, the choccie firm have now brought the bar back. I don’t know if the person who set the group up actually works for Cadbury’s or not but in our research for current & new clients, and local radio stations, show that more and more employees/communications folks are setting up discussion groups, social groups to reach new audiences.
I’m not sure if we’ll be replacing our press releases with social groups but it certainly is starting to factor in our communications strategy...it will be interesting to see if any other firms follow suit, especially in the run up to Christmas.
Ruth.
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