Yesterday I went on BBC Radio Nottingham to do their morning paper review and one of the stories I picked out was about restaurant chain, Pizza Hut, changing it's name to 'Pasta Hut'.
My opinion on this story was simple. It's a crime. Pizza Hut will always be about the pizza, and surely that's why we love it?
On the show, the presenter suggested that it was just a publicity stunt and I scoffed 'what's the point in that?'. But being in the PR business I looked at the story again today to see if it was, in fact, a stunt. And it is.
In an attempt to generate a healthier image, the chain is replacing it's pizza-dominated menu with more pasta dishes, and to promote this change they're temporarily renaming 30 outlets 'Pasta Hut'.
As part of the exercise, customers are being asked to express their views on the name change at pastahut.co.uk and the chain will then decide if it is to become permanent. So after my initial disbelief that they would go to all the trouble of rebranding just for a PR stunt, I'm actually quite impressed. It's certainly got everyone talking.
I just hope they don't change their menu too much, my Dad and I were frequent visitors on a Saturday when I was younger and I'd be sad to see it lose it's traditional appeal just to be healthier. We know it's not healthy, and we still love it!
Helen
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