I couldn’t believe my eyes when I saw the new adidas advert last night on mtv. The sports brand are obviously not being affected at all by the credit crunch, with what I would think is one of their most expensive campaigns to date.
The first time I saw it I was drawn in by the music (Franki Valli and the Four seasons- ‘Begging’) and the creativity of the advert, but the second time I was determined to identify as many celebrities as possible! The ones I spotted were:
David Beckham, Katy Perry, Estelle, Ting Tings, Missy Elliott, Run DMC, Method man, The Game...and others that I recognised but wasn’t able to name.
It’s a bit of a 'who’s who' in celebland and really goes along with one of adidas’ slogans- ‘celebrate originality’. This campaign is to celebrate the 60th anniversary of adidas and I think it really sets them apart from their rival brands. Watch it and see how good you are at celeb-spotting!
Jenny
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