You have to love it when unlikely celebrity endorsements work exceptionally well! Like good old John Lyndon (or Johnny Rotten) plugging the benefits of Country Life butter. The image of seeing this middle-aged punk gallivanting all over the country side stating that he doesn’t buy Country Life butter for the patriotism of helping out the British farmer but rather it’s the supposedly yummy, buttery goodness.
Well obviously it’s worked quite well. Here I was scoffing at the implausibility of the campaign actually working and it turns out that people love the cashing-in of Lyndon’s style and I’m sure so are the Country Life Execs as sales of the brand lifted by 85% in the most recent quarter.
Sure he may be selling up his Punk ideals- but there’s something quite likeable in a man who will go to the extremes of tongue-and-cheek behavior… especially in the name of butter… let’s just hope it really is as good as he claims it is!
Cat
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