Hurrah! Cadbury have seen sense and brought back Cadbury Caramel Rabbit! She’s now even saucier featuring bigger curves and more make up but thankfully she’s still wearing her trademark pink bow.
8 years on since the bunny was the spokesperson for the chocolate bar she’s back in order to help encourage a more ‘up-market’ appeal of the chocolate. Along with a change in packaging which will feature more flowing calligraphy with the phrase ‘Still got it’, the design has been altered to represent the smoothness of the caramel.
Just goes to show that presentation is extremely important (and one can never underestimate the significance of a bunny with a pink bow.)
Cat
Friday, 6 March 2009
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