I have just read this article on the Guardian website and found it quite interesting and amusing. Not that us PR types would ever make a story up for the sake of getting news coverage, or ever try to trick journalists, but it is a funny read.
It would be interesting to see how many of our press releases have been used, I may just check the website out sometime.
http://www.guardian.co.uk/media/2011/feb/23/churnalism-pr-media-trust
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